FOR BRANDS THAT KNOW SOMETHING’S OFF.
It should feel
like you.
Brand direction, content strategy and systems that actually make sense together.
Less guesswork.
More direction.
A CLEARER APPROACH
Strategy, systems and creative direction
for the real world. Where big ideas, full
calendars and actual life all exist.
SERVICES
Where we can start.
Four ways to work together - depending on where you are and what you need most.
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The pieces are there, but something still feels off. We look at the bigger picture, figure out what isn’t connecting & give the brand a stronger direction.
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You have plenty to say. The problem is figuring out what to say, where & how often. We build a content plan that makes sense for your brand and your actual life.
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Behind the scenes shouldn’t be making your job harder. We clean up what’s messy, simplify the process & build systems that you’ll actually use.
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Sometimes you know something isn’t working - you just can’t put your finger on it. I take a close look, tell you what I’m noticing & show you where I’d start.
MEET CAROLINE
I'm Caroline — particular, observant and usually thinking about six things at once. I like good ideas, better systems and figuring out why something feels off when you can’t quite put your finger on it.
That combination eventually turned into IDENTITI.
I help business owners sort through what they have, figure out what’s working (and what definitely isn’t) and make it all feel a lot more like them.
A little about me.
CURRENTLY,
INTO LATELY.
What I’m noticing, saving, working on & generally giving way too much of my attention to lately.
IN THE MOOD FOR
Fall weather, oversized sweaters, really good coffee, cinnamon spice scented candles + getting back into a routine.
01
ON REPEAT
IDENTITI, things I want to make, systems I want to fix + approximately 47 unrelated thoughts.
02
CURRENTLY SAVING
Good type, moody spaces, outfits I fully intend to recreate. Adds to cart - thank you!
03
WORKING ON
This website, a few ideas I probably don’t need to start yet & getting IDENTITI into the world.
04
WEARING
Oversized layers, jeans, sneakers & combo of rose gold + gold jewelry. My go-to fall faves!
05
